Typography as Structure

Type is architecture. Long before a reader parses a single word, the shapes on the page have already told them where they are, how formal the occasion, how much time the text intends to take.

Walls and doorways

A masthead is a façade; a rule is a threshold; a drop-cap is a door held open. The grid is not decoration but load-bearing structure — it decides what can stand beside what, and what must wait its turn below.

The serif as memory

We reach for serifs not because they are old but because they carry a memory of permanence — of things set in metal and meant to last. In a medium built on ephemerality, that memory is itself a design decision.